Emarketing Strategy And SEO Kentucky
Take your Website to the next level
SEO is a must. In an ideal world, you would build a website and your target consumers would stampede to it like bargain hunters to the January sales. Once there, they would enthusiastically buy from you, sending bucket loads of cash into your business 24 hours a day, while you laze by the pool sipping mojitos.
Sadly, the real world just does not cooperate like that. A company’s website is a front door to the business. It takes vision, strategy, investment, hard work, creativity and attention to detail, in perpetuity. There are two approaches to driving traffic to your site. The first is using advertising and PR. The second is using search engines or (SEO) Search Engine Optimization.
Advertising and PR covers a huge territory. Advertising takes various forms including off line advertising in traditional media, online advertising and email marketing. Several are really good they can be expensive. Thanks to digital communications, PR is enjoying a major renaissance and is no longer the poor cousin to advertising. The primary aim of PR is to get people, and the media, talking about your brand. It includes traditional publicity activities and emerging online PR techniques, which have collectively become known as buzz PR marketing. It also includes word of mouth (WOM) and social media optimization. Social media optimization is a convoluted term that covers all the activities a marketer might use to get individual online consumers and online communities to talk about their brand. A few examples would be Facebook, Twitter, and Yelp. And for business to business I would also recommend LinkedIn and Google+.
The Second approach SEO is using search engines; search engines have, not surprisingly, become an absolutely vital element of emarketing and account for more than half of the visitors to fast growing sites. With more than 20 billion pages on the web, consumers use search engines such as Google, Bing, Yahoo and MSN help them find solutions to their problems. Unfortunately, online consumers have little patience and they rarely glance beyond three or four results returned in response to their query. The page on your site that addresses the need expressed in search query has to rank at the top of the thousands listed or it may as well not exist. Honestly if your Website does not Rank within the first 2 Pages for its Targeted Keywords or One the first Page for Local Search (as in Phone System Louisville or Office Phone Lexington), you need help, as almost no one will ever go past page 2 to look for something.
The field of search engine optimization (SEO) covers all the aspects of website that ensure that Google and Bing not only understand what each page is about, but considers it to be better than all the other pages out there on the same subject. This gives your pages the top spot in what are known as the ‘natural’ or ‘organic’ search results. On page SEO is always the first order of business, depending on your keywords that may be enough to get you in the top 3 pages of Google alone. Just don’t expect results overnight. Typically changes happen about every 3-4 months, so keep expectations in check. SEO is a marathon not a sprint.
Not everyone can get to the top of the natural rankings, so search engines provide the ability to advertise contextually. When someone searches using a term that you have nominated, your advertisement appears alongside the natural results. Typically these advertisements appear on a pay per click (PPC) basis – you pay a small fee, typically a few cents, every times someone clicks on the advertisement to visit your pages. For many small businesses with limited marketing budgets, PPC advertising is the most cost – effective way to connect with online consumers. I will cover PPC advertising more in depth in the following articles.
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About Jeremy Cissell – A results-driven IT professional with experience in Voice & Data Systems, Network Administration, Cabling & Infrastructure, Information Systems Project Management & Support. Co-Owner of iSET a communications company located in Louisville, Kentucky. You can also find me on Facebook, Twitter, Google+, Yelp, or Manta. Please Follow us http://isetservice.com