In order to maximize your email marketing campaign’s value, ensure that you tailor each portion of your campaign to fit different types of customers. When you target the needs of each type of person your message comes across more clear. You will find a number of great tips about how you can create customized lists for different groups of customers.
Be sure that you’re not sending out marketing emails that are unsolicited. Your emails may be marked as spam by people who are not interested in receiving them. This not only negatively impacts your reputation with your customer, it puts your business at risk of being blocked by your ISP for being in violation of their spam policies. Read more