Email Marketing: Tips And Techniques For Success

Many people want to use email marketing but are unsure of how to get started. A lot of people have problems figuring out how to add people to their emailing list, so use this article to figure out how to do that and get the popularity you want to achieve.

Before you send out emails, make sure to proofread them. The content of your emails, from subject to footer, must be typo-free and properly written. Before sending the message to people, be sure that it is laid out correctly so it has its intended effect on the readers. Additionally, test all hyperlinks in your email and double-check that they point to the right place. Read more

Green Energy Tips You Should Read About Today!

TIP! During the heat of summer, wear natural-fiber fabrics instead of turning on the air conditioner. Natural materials like cotton repel moisture from your skin and allow it to stay cool.

You can cut energy costs and make an environmental stand by using green energy at home. There is no need to invest in a hybrid car to join the green energy revolution! The following article contains commonsense strategies you can use to “green” your home right now, even if you’re poor. Read more

Great Advice For Anyone Looking At Hosting

“Website hosting” is probably a term you’ve heard about but are still curious and want to know what it truly means. Web page hosting is when a company provides servers to people where they can upload and create their own webpage. Keep reading to find out how you can select a good web page hosting service.

Find several reviews when you are searching for a web host. If you just listen to a few people, you may find that the service isn’t right for you. Read more

Louisville Wireless | Kentucky Small Business

Louisville Small Business Wireless

If you are looking for wireless for your Kentucky business then you need to read the rest of this article. NOW!Install Wireless Louisville

Louisville Wireless Network Solutions.  Today technology has provided the ease of creating and increasing productivity, effectiveness and efficiency. Tech is even helping to create collaborative activities in order to streamline business operations by utilizing both local computer network, or through the Internet. To create a computer network easily with the wireless technology. Wireless technology is technology that uses radio waves to send and receive data. Unlike the wire or cable, Wi-Fi networks can maintain its beauty or comfort of the room without having to interfere as much as a wired network cable installation. At this time the use of wireless technology for computer networks have been very commonly used in large offices or companies to improve their internal and external communication company or agency. You can ask Louisville Wireless Network Solutions if you want to know more about this wireless technology. Read more

Link Juice; What the $%#^ is That?

Google PageRank & How you Get Link Juice

If you are promoting your website using SEO techniques, then you no doubt understand the importance that having effective backlinks brings to your site. Google PageRank is the device used to rank your pages in terms of search results that potential customers see when looking for products or services that you provide.

Effective Backlinks

One of the best ways to increase your SEO ranking is by having backlinks to your content that help bolster your status. A backlink is one that links to other sources that can help improve your content status in terms of search results.

For example, if you have just written a piece about “widgets”, then having a link within your content that is directed at a very prominent website on the same subject can help bolster your PageRank. This is a fairly common tactic that Google uses to help separate the spam from legitimate websites in terms of content.

It is the goal of Google to reduce spammy websites through a number of means that includes rewarding effective, original content that is on the web. Articles that contain backlinks to other, highly ranked content are one means that Google uses to promote effective, original content.

However, one issue that can negatively affect your overall ranking is having content linked to sources that no longer exist. Quite often, you may not even realize that the backlinks you have placed on your content are no longer valid. There are many reasons why content can be removed from the internet, but the bottom line is that losing effective backlinks means losing your Google PageRank.

The Effect of Faulty Backlinks

The effect at first may seem subtle as your ranking may first take what appears to be a normal dip due to new content that has appeared. However, you will notice that your content with faulty backlinks will no longer regain the ranking it once had and furthermore continue to slip. Still, most people may still not notice any appreciable difference because they are not regularly checking each of their published content. This means that they are losing link juice that fuels their PageRank.   Increase Your Kentucky Website PageRank

What is Link Juice?

Link Juice is the colloquial term for the power that effective backlinks gives your content. The more “link juice” your content has, the more favorably it will be received on PageRank. This is vital for your SEO strategy of boosting your website’s appearance on the internet.

Maintaining effective link juice starts with linking to good, reliable sources that hopefully will not be removed for a long time.

There are a number of simple tricks you can follow to help insure that your link juice is maximized for your content. Here are just a few ways you can bolster your efforts in creating higher PageRank for your website.

–        Make sure the linked page fits the content you have.

It doesn’t have to be perfect, but you want the link to make sense when people choose to click it for back up to your content. This not only reinforces your efforts, but helps increase the quality of your content dramatically if it is from a well established source.


–        Avoid linking to content on subscribed services.

This would include newspapers or other websites where you must subscribe in order to regularly read the content. Many newspaper websites will publish their content openly for a few days and then withdraw it behind their subscription service. If they change the webpage as well, you could very well lose a valuable backlink in just a few days.

–        Choose well-established websites.

This simple, but rather obvious bit of advice can get overlooked if you see content on a blog site that you are not familiar. Even if it is currently highly ranked, you should take a few moments to check their history to see if they have been around a while. Plus, choosing from well established sources can only help improve the appearance of your content to anyone who will view it.

If you have published hundreds of pieces of content, then it shouldn’t be expected that you will check each and every one of them on a daily basis just to insure that the backlinks are still solid. However, there is a simple software program that will check the backlinks for you automatically.

What is the Link Juice Recovery Tool?

Link Juice is a simple recovery tool that allows you to find backlinks that are no longer valid. Link Juice scans all of your content and checks each backlink to insure that they are still valid. When a backlink is found that is no longer valid, you are alerted so that you can make the appropriate changes.

The changes you make can range from creating a new page with additional content that is relevant to a new link that you have found or you can simply remove the invalid backlink and create another that directs the user to a different page.

If you have the time, the first option of creating new content is usually the best since your new information will be rated higher on Google PageRank and be more appropriate for your link. However, if you do not have the time available immediately, you can simply remove the faulty backlink and replace it with another that will help save your PageRank.

Melding your Efforts

Backlinks are just one part of your overall SEO strategy that bolsters your search results rankings, but with the emphasis Google places on getting rid of spam and promoting original, effective content they are becoming an even more prominent means of increasing the ranking to your website.

Understanding the importance of backlinks that Google has placed on them should help focus your efforts more readily in creating a website that is seen by more potential customers who will purchase your products or services.

Quality, Originality, Effective Keywords and Backlinks should be your standards for producing new content on your website so you can enjoy greater success.


4525 Poplar Level Road
Louiusville, KY 40213
ISET is your one stop shop for your Louisville Small Business Voice & Data needs. We specialize in helping 8a Minority Owned Businesses, and Veteran Owned Small Business (VoSB).  ISET Provides Louisville KY Website Design, SEO, Inbound Marketing, PBX Phone Systems, NEC,  Louisville NEC Phone Systems, Broadband Internet, and Data Network Solutions.  Contact anytime for a free report and survey.


Social Networking: Data Driven Marketing in 2013

Social Networking Takes Point

Social networking has become more than a pastime, more than just a simple online community. These Web 2.0 properties are being increasingly used by businesses large and small. From the kitchen table start-up to international mega-corporations, social networking websites, like Google+, Twitter, Facebook, Pinterest, and Tumblr, have evolved far beyond staying in touch with distant family and long-lost friends. They are a powerful marketing tool and a customer service conduit unlike nothing else.

What was once considered a virtual community fad and ignored by search engines is now seen by those same search engines as being very valuable. The reason for this seismic shift is both Google and Bing realized their algorithms were being gamed by marketers, search engine optimization firms and others. Now, online social networks are treated quite differently by search engines. These social properties have great importance in authority ranking signals.

In addition, local search citations have gained increasing weight in search placement measurements as Google and Bing assume most queries have local intent. It’s why when you type a term into Google or Bing, in the organic results, maps and/or directory listings with addresses appear.

The combination of social platforms and local citations will be the most beneficial to improve search engine rank in 2013.   Louisville Media Marketing Social

Why Search Engines Changed Ranking Signals

In order to become more visible on the Internet, webmasters, search engine optimization teams, and online marketers employ a number of tactics which are well within the search engine optimization guidelines. However, those guidelines are changing because of the way people search the web.

In September of 2012, desktop search actually dropped for the first time in the history of the Internet, according to a news report by the Guardian. Mobile devices such as smart phones and tablets were the primary reason for the decrease. What’s more, prior to the Initial Public Offering of Facebook in 2012, the investor prospectus stated that upwards of 90 percent of its users accessed the social network through mobile devices.

Google decided to change the weight of their emphasis from “backlinks” more towards social media likes, shares, tweets, reddits, and 1+ (Google’s obvious favorite.) In the world of digital media the emphasis is on follows, comments, and views as well. –Forbes
Simply put, people are using their mobile devices to search the web more than they are desktop computers.

And that change in behavior among consumers has compelled both Bing and Google to tweak their formulas. The search giants have come to understand that an online social network is an audience of hundreds of millions of consumers.

Harnessing the Power of Social Networking

Social platforms rose in popularity at an astonishing rate. Though some have faded into obscurity, others are thriving. And search engines are doing their best to become an intricate part of this cyber sea change.

The enormity of Facebook, Twitter and Pinterest caused the most widely used search engine to introduce their own proprietary social networking site, Google+ in June of 2011. Within just 18 months, Google+ had acquired 500 million registered users, tapping into the search portal’s far-reaching user base.

Include that with Twitter’s 1 billion plus users, Facebook’s 900,000 million plus users and Pinterest’s nearly 26 million registered users and you can easily understand why not only Google got into the social game, but businesses across the globe have opted-in with full force of building communities online.

With an audience so large and diverse, social networking has become a go-to resource for all kinds of companies. It not only benefits a site’s SEO greatly, it is a way to connect on a more personal level. And as every marketing consultant knows, the more individual a campaign is, the more effective it is.

Getting Citations for Local Search

Local search has likewise taken off in a big way. When consumers tap or speak a search query into their smartphone, Bing and Google assume its most relevant returned results ought to push local businesses to the top of those results.

To that end, the search engines have given greater weight to what’s known as citations. Unlike traditional keywords and backlinks used to optimize a site for higher organic ranking, citations, like social networking, are a natural source of credibility.


To put it bluntly, search engines trust consumer reviews and comments more than links built artificially through manual manipulation or automated software. In order to attain a higher level of visibility in the community, companies routinely use advertising. Within many ad campaigns are customer testimonials. The Internet is taking a cue from that time-honored, successful form of marketing. Google and Bing have built into their algorithms signals which pick up these consumer reviews.

For a company to compete on the Internet in organic search, it must deliver on its real world performance. The more satisfied customers a business has demonstrably through local citations, the more credibility it gains with search metrics. So, in combination with using social networking, companies are leveraging the authority local search commands because like social profiles, it cannot be effectively faked.

Link Building in 2013

With recent changes from 2011 through 2012, the biggest being Google’s Panda, Penguin and EMD or Exact Match Domain updates, search engines are clearly moving away from the practice of link building. The up-weighting of social signals and local search along with the downgrading of link distribution demonstrate the new way to optimize a site is by earning links.

Earning links can be done by using the expansive reach of social media and genuineness of local search citations. Businesses can increase their market share through these mediums. The unvarnished truth is both Google and Bing are effectively shutting down the end-runs around their ranking measurements built on manual and automated manipulation of cyber systems.

In their place are purely natural consumer behaviors which is what search engines most like to discern. From a search engine’s point of view, the best way to serve their user base is to return the most relevant, useful and reachable results. And nothing to date does that more effectively than social media and local search citations. Give the people what they want, when they ask and reap the rewards.


ISET is your one stop shop for your Louisville Small Business Voice & Data needs. We specialize in helping 8a Minority Owned Businesses, and Veteran Owned Small Business (VoSB).  ISET Provides Louisville KY Website Design, SEO, Inbound Marketing, PBX Phone Systems, NEC,  Louisville NEC Phone Systems, Broadband Internet, and Data Network Solutions.  Contact anytime for a free report and survey.