Great Advice For Anyone Looking At Hosting

“Website hosting” is probably a term you’ve heard about but are still curious and want to know what it truly means. Web page hosting is when a company provides servers to people where they can upload and create their own webpage. Keep reading to find out how you can select a good web page hosting service.

Find several reviews when you are searching for a web host. If you just listen to a few people, you may find that the service isn’t right for you. Read more

Link Juice; What the $%#^ is That?

Google PageRank & How you Get Link Juice

If you are promoting your website using SEO techniques, then you no doubt understand the importance that having effective backlinks brings to your site. Google PageRank is the device used to rank your pages in terms of search results that potential customers see when looking for products or services that you provide.

Effective Backlinks

One of the best ways to increase your SEO ranking is by having backlinks to your content that help bolster your status. A backlink is one that links to other sources that can help improve your content status in terms of search results.

For example, if you have just written a piece about “widgets”, then having a link within your content that is directed at a very prominent website on the same subject can help bolster your PageRank. This is a fairly common tactic that Google uses to help separate the spam from legitimate websites in terms of content.

It is the goal of Google to reduce spammy websites through a number of means that includes rewarding effective, original content that is on the web. Articles that contain backlinks to other, highly ranked content are one means that Google uses to promote effective, original content.

However, one issue that can negatively affect your overall ranking is having content linked to sources that no longer exist. Quite often, you may not even realize that the backlinks you have placed on your content are no longer valid. There are many reasons why content can be removed from the internet, but the bottom line is that losing effective backlinks means losing your Google PageRank.

The Effect of Faulty Backlinks

The effect at first may seem subtle as your ranking may first take what appears to be a normal dip due to new content that has appeared. However, you will notice that your content with faulty backlinks will no longer regain the ranking it once had and furthermore continue to slip. Still, most people may still not notice any appreciable difference because they are not regularly checking each of their published content. This means that they are losing link juice that fuels their PageRank.   Increase Your Kentucky Website PageRank

What is Link Juice?

Link Juice is the colloquial term for the power that effective backlinks gives your content. The more “link juice” your content has, the more favorably it will be received on PageRank. This is vital for your SEO strategy of boosting your website’s appearance on the internet.

Maintaining effective link juice starts with linking to good, reliable sources that hopefully will not be removed for a long time.

There are a number of simple tricks you can follow to help insure that your link juice is maximized for your content. Here are just a few ways you can bolster your efforts in creating higher PageRank for your website.

–        Make sure the linked page fits the content you have.

It doesn’t have to be perfect, but you want the link to make sense when people choose to click it for back up to your content. This not only reinforces your efforts, but helps increase the quality of your content dramatically if it is from a well established source.


–        Avoid linking to content on subscribed services.

This would include newspapers or other websites where you must subscribe in order to regularly read the content. Many newspaper websites will publish their content openly for a few days and then withdraw it behind their subscription service. If they change the webpage as well, you could very well lose a valuable backlink in just a few days.

–        Choose well-established websites.

This simple, but rather obvious bit of advice can get overlooked if you see content on a blog site that you are not familiar. Even if it is currently highly ranked, you should take a few moments to check their history to see if they have been around a while. Plus, choosing from well established sources can only help improve the appearance of your content to anyone who will view it.

If you have published hundreds of pieces of content, then it shouldn’t be expected that you will check each and every one of them on a daily basis just to insure that the backlinks are still solid. However, there is a simple software program that will check the backlinks for you automatically.

What is the Link Juice Recovery Tool?

Link Juice is a simple recovery tool that allows you to find backlinks that are no longer valid. Link Juice scans all of your content and checks each backlink to insure that they are still valid. When a backlink is found that is no longer valid, you are alerted so that you can make the appropriate changes.

The changes you make can range from creating a new page with additional content that is relevant to a new link that you have found or you can simply remove the invalid backlink and create another that directs the user to a different page.

If you have the time, the first option of creating new content is usually the best since your new information will be rated higher on Google PageRank and be more appropriate for your link. However, if you do not have the time available immediately, you can simply remove the faulty backlink and replace it with another that will help save your PageRank.

Melding your Efforts

Backlinks are just one part of your overall SEO strategy that bolsters your search results rankings, but with the emphasis Google places on getting rid of spam and promoting original, effective content they are becoming an even more prominent means of increasing the ranking to your website.

Understanding the importance of backlinks that Google has placed on them should help focus your efforts more readily in creating a website that is seen by more potential customers who will purchase your products or services.

Quality, Originality, Effective Keywords and Backlinks should be your standards for producing new content on your website so you can enjoy greater success.


4525 Poplar Level Road
Louiusville, KY 40213
ISET is your one stop shop for your Louisville Small Business Voice & Data needs. We specialize in helping 8a Minority Owned Businesses, and Veteran Owned Small Business (VoSB).  ISET Provides Louisville KY Website Design, SEO, Inbound Marketing, PBX Phone Systems, NEC,  Louisville NEC Phone Systems, Broadband Internet, and Data Network Solutions.  Contact anytime for a free report and survey.


Social Networking: Data Driven Marketing in 2013

Social Networking Takes Point

Social networking has become more than a pastime, more than just a simple online community. These Web 2.0 properties are being increasingly used by businesses large and small. From the kitchen table start-up to international mega-corporations, social networking websites, like Google+, Twitter, Facebook, Pinterest, and Tumblr, have evolved far beyond staying in touch with distant family and long-lost friends. They are a powerful marketing tool and a customer service conduit unlike nothing else.

What was once considered a virtual community fad and ignored by search engines is now seen by those same search engines as being very valuable. The reason for this seismic shift is both Google and Bing realized their algorithms were being gamed by marketers, search engine optimization firms and others. Now, online social networks are treated quite differently by search engines. These social properties have great importance in authority ranking signals.

In addition, local search citations have gained increasing weight in search placement measurements as Google and Bing assume most queries have local intent. It’s why when you type a term into Google or Bing, in the organic results, maps and/or directory listings with addresses appear.

The combination of social platforms and local citations will be the most beneficial to improve search engine rank in 2013.   Louisville Media Marketing Social

Why Search Engines Changed Ranking Signals

In order to become more visible on the Internet, webmasters, search engine optimization teams, and online marketers employ a number of tactics which are well within the search engine optimization guidelines. However, those guidelines are changing because of the way people search the web.

In September of 2012, desktop search actually dropped for the first time in the history of the Internet, according to a news report by the Guardian. Mobile devices such as smart phones and tablets were the primary reason for the decrease. What’s more, prior to the Initial Public Offering of Facebook in 2012, the investor prospectus stated that upwards of 90 percent of its users accessed the social network through mobile devices.

Google decided to change the weight of their emphasis from “backlinks” more towards social media likes, shares, tweets, reddits, and 1+ (Google’s obvious favorite.) In the world of digital media the emphasis is on follows, comments, and views as well. –Forbes
Simply put, people are using their mobile devices to search the web more than they are desktop computers.

And that change in behavior among consumers has compelled both Bing and Google to tweak their formulas. The search giants have come to understand that an online social network is an audience of hundreds of millions of consumers.

Harnessing the Power of Social Networking

Social platforms rose in popularity at an astonishing rate. Though some have faded into obscurity, others are thriving. And search engines are doing their best to become an intricate part of this cyber sea change.

The enormity of Facebook, Twitter and Pinterest caused the most widely used search engine to introduce their own proprietary social networking site, Google+ in June of 2011. Within just 18 months, Google+ had acquired 500 million registered users, tapping into the search portal’s far-reaching user base.

Include that with Twitter’s 1 billion plus users, Facebook’s 900,000 million plus users and Pinterest’s nearly 26 million registered users and you can easily understand why not only Google got into the social game, but businesses across the globe have opted-in with full force of building communities online.

With an audience so large and diverse, social networking has become a go-to resource for all kinds of companies. It not only benefits a site’s SEO greatly, it is a way to connect on a more personal level. And as every marketing consultant knows, the more individual a campaign is, the more effective it is.

Getting Citations for Local Search

Local search has likewise taken off in a big way. When consumers tap or speak a search query into their smartphone, Bing and Google assume its most relevant returned results ought to push local businesses to the top of those results.

To that end, the search engines have given greater weight to what’s known as citations. Unlike traditional keywords and backlinks used to optimize a site for higher organic ranking, citations, like social networking, are a natural source of credibility.


To put it bluntly, search engines trust consumer reviews and comments more than links built artificially through manual manipulation or automated software. In order to attain a higher level of visibility in the community, companies routinely use advertising. Within many ad campaigns are customer testimonials. The Internet is taking a cue from that time-honored, successful form of marketing. Google and Bing have built into their algorithms signals which pick up these consumer reviews.

For a company to compete on the Internet in organic search, it must deliver on its real world performance. The more satisfied customers a business has demonstrably through local citations, the more credibility it gains with search metrics. So, in combination with using social networking, companies are leveraging the authority local search commands because like social profiles, it cannot be effectively faked.

Link Building in 2013

With recent changes from 2011 through 2012, the biggest being Google’s Panda, Penguin and EMD or Exact Match Domain updates, search engines are clearly moving away from the practice of link building. The up-weighting of social signals and local search along with the downgrading of link distribution demonstrate the new way to optimize a site is by earning links.

Earning links can be done by using the expansive reach of social media and genuineness of local search citations. Businesses can increase their market share through these mediums. The unvarnished truth is both Google and Bing are effectively shutting down the end-runs around their ranking measurements built on manual and automated manipulation of cyber systems.

In their place are purely natural consumer behaviors which is what search engines most like to discern. From a search engine’s point of view, the best way to serve their user base is to return the most relevant, useful and reachable results. And nothing to date does that more effectively than social media and local search citations. Give the people what they want, when they ask and reap the rewards.


ISET is your one stop shop for your Louisville Small Business Voice & Data needs. We specialize in helping 8a Minority Owned Businesses, and Veteran Owned Small Business (VoSB).  ISET Provides Louisville KY Website Design, SEO, Inbound Marketing, PBX Phone Systems, NEC,  Louisville NEC Phone Systems, Broadband Internet, and Data Network Solutions.  Contact anytime for a free report and survey.

SEO Louisville Internet Marketing 2013

SEO Louisville | Internet Marketing | Social Media

Your Local business needs to be marketing and right now. Internet marketing and local search is the most cost effective way to gain customers attention.  When all else fails you only have to think of one thing to save your business from the black hole of being unknown, and that is search engine optimization (SEO) and search engine marketing (SEM).  You cannot do everything on your own since you are not superhuman so you have to let other people in to help you with your business. With content optimized for Louisville SEO you are able to make your business known to many customers, and specifically target your Louisville local area.  You might not be one of those business owners that is up to speed with the latest tech of Internet marketing or SEO, but it is absolutely vital that you understand the need for content that is keyword optimized to target your local area, and gain the impressions of potential customers on your website and digital content.
Now is the time to jump ahead of your competition.  Internet marketing and social media marketing are still relatively new to most small businesses, and odds are some “ if not most” of your local competitors still don’t know how to capitalize on it.  If you get on top of this now, you will have very little “online” competition, which could turn the tides against your “offline” competitors. Customers search online for products and services in your local market every day.

You cannot get ahead of the pack if you are not ranked within the first ten searches on Google and Bing; you have to make use of certain tools to excel.

Social Media Marketing

Social Networking is a great way to enhance your business. You can make an account of your own and tag or add friends from your local city or state so that your business will be known, and grow your brand awareness.  We currently use over 15 different social media tools for Internet marketing and networking.  I will talk about a few that I believe are gaining the most ground, and will be the most important to your small business in 2013. First is Google+ as it will have the biggest role upgrade in 2013 SEO, it is quickly becoming the “must use” social medium for SMB owners and Local Search enthusiasts. Mainly because Facebook and Twitter are losing some SERP weight on Google’s search engine algorithms, in an effort to rank there Google+ traffic over there competitors. (Who could blame them?) Initiatives such as AuthorRank and the authorship markup (rel=”author”) will lead this channel to become even more essential to search engine rankings, particularly Google’s. Second is YouTube. Creating videos and publishing them on and sharing those out via blogs and social networks have quickly become popular among CEO’s and marketing managers to grow their brand.  YouTube is also owned by Google and as such your YouTube videos are included into their search results.  Currently a well optimized video with a keyword optimized title, description, and transcript will rank much faster than traditional text content.  Pinterest; Uploading and tagging pictures “pinning” and cross-promoting with other social networks is becoming a quick and effective way to build an image search real-estate.  As other image sites links are mostly “NoFollow” and Pinterest are DoFollow, these links can add some much needed weight to your link profile in 2013. Your business should create “boards” and name them after your target local city, brand names, and Products.  Fill your boards with high quality and original images that your customers would enoy looking at.  As with all social networks remember to spend some time on other user’s boards and leave feedback.

Company Blog

Creating a blog is usually the first step for small business owners. A Blog is an online journal, and can enhance the popularity of your business very quickly. WordPress is a very powerful tool to get you started; I would recommend adding a blog page to your main website.  Adding a /blog page is a very effective way to build links and boost your status on your search engine results page (SERP).  As I mentioned earlier goggle’s AuthorRank is adding a little weight to your posts, and as you publish content with your google+ author tag your content will get more and more valuable to the SERP. Customers are actively searching for the kind of products & services you offer. Optimize all of your content for the keywords relevant to your business niche and indicate your target location(s).
The key to blogging is providing consistent unique content to your audience.  Set a schedule and stick to it. Publishing content is only half of what blogging is all about; the other factor is networking and contributing to other bloggers and their blogs.  Make sure you set aside a few hours a week to read other blogs relevant to your niche and provide comments and feedback.

SEO Information

It pays to ingest as much knowledge as you possibly can about SEO & social media marketing.  The info you glean today will help you improve awareness for your brand and the potential customers tomorrow.  The internet is such a great opportunity to stand out and make your business popular. Subscribe to SEO blogs and read as much as possible.  There are a ton of books to read in this area, remember to stay with anything that is published within the past year, as anything older will be out of date with almost everything, or will lack the updates of new technology.  I spend at least 2 hours every day reading my blogs and content to stay up to speed, and another 2-3 on my social networks interacting with my customers and followers.  If you only have time for 1 thing, I recommend staying up to date with everything google+, AuthorRank, as that will have the most benefit to your company’s blog.

Time Management

Small business Internet marketing can be done several different ways. You can invest in marketing services by highly trained professionals, do it all yourself “in house”, or a combination of the two. It is all up to your time available, skill level, motivation, and of course money. Be sure to check freelance and other service providers in order to make the most out of your budget if you plan to hire professional service. My recommendation would be to start small and do it all yourself, maximize the time you have, and be very consistent with the tools you choose to use(2-3).  Once you are 100% onboard you will realize SEO and internet marketing is a full time job, and outsourcing some of the more time consuming SEO tasks is well worth the monthly fee.
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SEO | 8 Ways to Improve your Louisville Website

8 Steps For Effective Search Engine Optimization 

Website | Louisville | Lexington | Kentucky

Louisville Website Admins, did you know that the placement of your website on the search engines affects its performance? If you own a website, it is important for you to be aware of this fact. People who come online to find different stuff know what they are looking for but they need to find shops and vendors who deal in the commodities and services. To be able to find them, they log on to the search engines and make use of certain keywords. Most of the people do not go beyond two pages of search engines when looking for something. This is one of the main reasons why your website needs to be on the top of search engine rankings.  Your website can attain a higher position on the search engines with the help of search engine optimization. Search engine optimization is a process that can be simplified into 8 steps. Here is a brief description about every step:

  • Analyzing The Keywords

Every page of your website should have some target keywords so that when people type them in the search engine, your website appears on the top of the list. Selecting the keywords is important and a responsible task in search engine optimization process. Till the time you do not choose the right keywords, you will not be able to get qualified visitors to your website. To be able to use the right keywords for your website, you should know where your customers come from and the keywords they use to find your services. To be able to do this, you can use a keyword statistics program under search engine optimization. You will thus come to know the keywords that are being used by your target audience.

  • Analyzing The Competition

You should know which of your competitors have a website and how they manage getting customers through search engine optimization. You should also take a look at the keywords they are using in different pages of their website. You may target the same keywords or the ones that are ranked higher. The visitors who are not going to their website may come across your website and make purchases. Getting an idea of the competitor’s website will give you an idea of his search engine optimization strategies and the ideas they are putting to use to rank their website higher on the search engine.

  • Developing The Content

This is one of the most important steps in the process of search engine optimization and thus has to be implemented very carefully. Not just the content, its placement on the website is equally important to attract the visitors and retain them. The content of your website should have Meta tags, heading tags and title tags along with some descriptive text. The content and the tags should have the keywords that you wish to target. This will allow the search engine crawlers to come to your website and give it a higher ranking on the search engines. The keywords are to be put in the starting of the page. The content developed for your website should not be complex and the readers should be able to comprehend it. Keyword stuffing should not be done in search engine optimization as it makes the text unreadable.


The website tags along with the content have to be optimized by putting in the keywords. The alt and other tags can easily be optimized only when you use all the keywords in them. Not just keywords, key phrases too can be mentioned.

  • Generating Inbound Links

If you want to place your website well on the search engine, it is important for you to have a high page rank and a page rank can only be achieved if you are able to get in inbound links through search engine optimization. You can get in touch with the websites related to your online business and request them to give you inbound links. You too can offer links in exchange so that they too can grow their business. You can ask them to use one of your targeted keywords in the links.

  • Make Your Website Live

After the completion of the content development and code creation process, you can put your website on a live server. Putting an incomplete website online would just shoo away your visitors and they might never come back. People prefer websites that have full content on all the web pages.

  • Search Engine And Directory Submission

Your website links should be manually submitted to different directories and search engines in search engine optimization. Not just the website as a whole, you can submit the links for different web pages as well. Submit the pages on different days and not on the same day. You can begin the process with the home page and can then move on to the other pages. Search engines take a few months to index your websites so you will have to be patient.

  • Monitoring The Performance Of The Website

It is important to keep checking the ranking of your website in search engine optimization so that you can make changes accordingly. Check with all the targeted keywords to find out how much your website has progressed. You can then change the keywords that you think are not working for your website’s success. If the rankings have come down, you can formulate search engine optimization strategies to bring them up and make your website fare well on the search engines.

To Learn more please visit and click the contact us button. We would be happy to assist you in optimizing your Website and SEO strategy.  Just a few hours a month can make a huge difference in reaching new customers. You can also drop by our office:

4525 Poplar level Road 
Louisville, Ky 40213
ISET Provides Phone System Service,  is a NEC Dealer for the entire Louisville area,  Phone System Sales and Service, and installs all your Structured Cabling needs.  Happy Holidays Kentucky!
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SEO | ISET Goes YouTube on Louisville |

ISET Office Walk-through Poplar Level Road in Louisville.

SEO and Internet Marketing are the keys to new Customers, as always we stay available to help with your Phone System, Website, or Data Networks.


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SEO Louisville and Website Marketing

Emarketing Strategy And SEO Kentucky

Take your Website to the next level 

SEO is a must. In an ideal world, you would build a website and your target consumers would stampede to it like bargain hunters to the January sales. Once there, they would enthusiastically buy from you, sending bucket loads of cash into your business 24 hours a day, while you laze by the pool sipping mojitos.

Sadly, the real world just does not cooperate like that. A company’s website is a front door to the business. It takes vision, strategy, investment, hard work, creativity and attention to detail, in perpetuity. There are two approaches to driving traffic to your site. The first is using advertising and PR. The second is using search engines or (SEO) Search Engine Optimization.   SEO Services Louisville

Advertising and PR covers a huge territory. Advertising takes various forms including off line advertising in traditional media, online advertising and email marketing. Several are really good they can be expensive. Thanks to digital communications, PR is enjoying a major renaissance and is no longer the poor cousin to advertising. The primary aim of PR is to get people, and the media, talking about your brand. It includes traditional publicity activities and emerging online PR techniques, which have collectively become known as buzz PR marketing. It also includes word of mouth (WOM) and social media optimization. Social media optimization is a convoluted term that covers all the activities a marketer might use to get individual online consumers and online communities to talk about their brand. A few examples would be Facebook, Twitter, and Yelp. And for business to business I would also recommend LinkedIn and Google+.

The Second approach SEO is using search engines; search engines have, not surprisingly, become an absolutely vital element of emarketing and account for more than half of the visitors to fast growing sites. With more than 20 billion pages on the web, consumers use search engines such as Google, Bing, Yahoo and MSN help them find solutions to their problems. Unfortunately, online consumers have little patience and they rarely glance beyond three or four results returned in response to their query. The page on your site that addresses the need expressed in search query has to rank at the top of the thousands listed or it may as well not exist. Honestly if your Website does not Rank within the first 2 Pages for its Targeted Keywords or One the first Page for Local Search (as in Phone System Louisville or Office Phone Lexington), you need help, as almost no one will ever go past page 2 to look for something.

The field of search engine optimization (SEO) covers all the aspects of  website that ensure that Google and Bing not only understand what each page is about, but considers it to be better than all the other pages out there on the same subject. This gives your pages the top spot in what are known as the ‘natural’ or ‘organic’ search results. On page SEO is always the first order of business, depending on your keywords that may be enough to get you in the top 3 pages of Google alone. Just don’t expect results overnight.  Typically changes happen about every 3-4 months, so keep expectations in check. SEO is a marathon not a sprint.

Not everyone can get to the top of the natural rankings, so search engines provide the ability to advertise contextually. When someone searches using a term that you have nominated, your advertisement appears alongside the natural results. Typically these advertisements appear on a pay per click (PPC) basis – you pay a small fee, typically a few cents, every times someone clicks on the advertisement to visit your pages. For many small businesses with limited marketing budgets, PPC advertising is the most cost – effective way to connect with online consumers. I will cover PPC advertising more in depth in the following articles.



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About Jeremy Cissell –  A results-driven IT professional with experience in Voice & Data Systems, Network Administration, Cabling & Infrastructure, Information Systems Project Management & Support. Co-Owner of iSET  a communications company located in Louisville, Kentucky. You can also find me on Facebook, TwitterGoogle+, Yelp, or Manta. Please Follow us